The concept of brand is nothing new. In fact, as demonstrated in the graphic below, brand has been around since ancient times. But the financial relevance of Brand in the digital age has grown, along with other intangible sources of value such as intellectual property, ideas, and data.
Ocean Tomo estimates that 88% of the value of the S&P 500 now resides in intangible assets—a huge jump from 1975 when it was only 17%. Tangible assets still register today, but the value scale has been inverted.
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