Monday, November 28th marks the shopping day known as Cyber Monday. It is anticipated to be the largest shopping day not only of the Thanksgiving weekend, but of the entire year. According to Adobe Digital Insights, it is expected to be the largest online shopping day in history! Consumers’ fixation on the election the first week of November has caused Adobe to trim its online forecasts for the holiday season from 11% YOY growth and $91.6 billion in total holiday online sales. But those figures could be easily revised up over the Thanksgiving holiday as consumers play “catch up”.
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