Clicks Vs. Bricks: The Bifurcation Of Retail Continues

The performance spread between traditional brick-and-mortar retail and online clicks retail is more than 15% this year, with the S&P Retail Select Index down 0.67% versus a 14.6% gain for the EQM Online Retail Index.

The retailers beating earnings and sales expectations such as Target (TGT) are doing so thanks to a ramp-up in online sales. Target grew its online sales an impressive 42% last quarter as shoppers opted for curbside pickup service for online orders. Similarly, Macy’s (M) managed to exceed earnings estimates by delivering a “double-digit” increase in its online sales. Mobile is Macy’s fastest-growing sales channel, with more than $1 billion in sales through its apps alone in 2018. Costco (COST) and Dick’s Sporting Goods (DKS) also experienced strong first-quarter sales, thanks to robust increases in online sales.


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