Companies included in the Tenet Partners Brand Score universe as of the latest available period prior to the rebalance date. Brand Scores provided by Tenet Partners measuring brand familiarity, favorability, and innovation and are combined into a composite Brand Power Score ranked 0 to 100, with 100 being best.
• Familiarity – measures awareness of the brand. Respondents are considered to be familiar with the brand if they state they know more than just the company name. Scores range from 0 to 100, with 100 being best.
• Favorability – measures the perception of the brand based on how it performs across three key attributes: Overall Reputation, Perception of Management, and Investment Potential. Scores range from 0 to 100, with 100 being best.